1. Choose the Best Fundraiser for Your Organization
    • Goal – Decide which fundraiser will best accomplish your needs and goals.
    • To Do:
      • Be committed to the process. Success is largely determined on your level of commitment to see the fundraising process through to completion.
      • Click on the link to see more information on “How to Choose a Fundraiser.”
  2. Plan Ahead
    • Goal – Choose your fundraiser early to ensure ample time to execute it successfully.
    • To Do:
      • Start planning at least 1 month in advance.
      • Schedule fundraisers to avoid completing with other groups.
      • Order fundraising materials early to avoid rush shipments, delays and to avoid sold out merchandise.
  3. Set Goals and Deadlines
    • Goal – Define a clear financial goal in order to achieve success.
    • To Do:
      • Select a reasonable dollar amount you need to earn and determine the steps needed to achieve this goal.
      • Set deadlines to evaluate the fundraiser progress.
  4. Be Focused
    • Goal – Focus effort on 2 or 3 successful fundraisers per year instead unlimited and ongoing fundraisers that produce minimal results.
    • To Do:
      • Keep in the end financial goals in mind.
      • Encourage participation – and the kids and parents will be more likely to participate if they know this is the only fundraiser for the season to achieve the desired financial goal.
  5. Host a Fundraiser Campaign Kickoff
    • Goal – Motivate participation with a kickoff event. Be excited!
    • To Do:
      • Present the event in an appealing format to motivate the sellers. Be creative!
      • Clearly outline the reason for the fundraiser, financial goals, prizes, and fundraiser product(s).
      • Provide ideas on how to sell to the end consumers.
  6. Promote & Publicize
    • Goal – Get everyone involved.
    • To Do:
      • Send home a letter of information to each parent explaining the fundraiser to generate enthusiasm and momentum behind the fundraiser.
      • Encourage students to make a list of potential buyers – family, friends, co-workers, neighbors, and acquaintances – and contact with a letter about the fundraiser.
      • Create a Facebook page that advertises and promotes the fundraiser – with details such as kickoff dates, incentives, cutoff dates, etc.
    • Provide Incentives
      • Goal – Establish prizes and incentives to increase sales.
      • To Do:
        • Set a goal for each class or group or an organization-wide contest to raise more money than the others.
        • Discuss prize programs options with sales rep.
    • Keep the Fundraiser Short.
      • Goal – Keep your participants motivated and focused by keeping the fundraiser selling period within a short period of time.
      • To Do:
        • Determine a 1-2 week selling period which ideally includes 2 weekends.
        • Allow time for late orders to be received after the cut-off date.
    • Assign a Quota to Each Seller or Group.
      • Goal – Engage each seller or group to reach a pre-determined quota.
      • To Do:
        • Obtaining a commitment from each seller or group to reach a pre-determined selling goal will increase the potential for the success of the fundraiser.
        • Communicate and give incentives for reaching each quota.
    • Enlist Volunteers to Help Organize.
      • Goal – Recruit volunteers so that the fundraiser is completed easier, smoother, and the results are more successful.
      • To Do:
        • Delegate to lighten the load.
        • Communicate before, during, and after the sale.
        • Assign jobs to each volunteer.

Ready, Set, Sell!